We're not reinventing the wheel but connecting the dots between the good stuff in the UK's most exciting cities.
Ever visited a city and felt like you're missing out on where the real people are?
Don't want to be fobbed off with TripAdvisor tourist suggestions?
From vegan cafes to volunteering projects, bike paths to brew pubs - everything the pebble guide series features has an ethical edge and every place we feature comes recommended by locals.
Plus check out our itineraries so you don't even have to think about where to start.
Simply follow our suggestions and we'll do the rest, whether you're avoiding the rain, in need of a morning after the night before style breakfast or a head clearing walk.
Well, we think we've got the answer.
We reckon it's a mix of on the ground, living it every day, local experts plus decades of experience from our senior team, who have written and published travel guides for brands like Time Out, BBC Travel and American Express.
Add in our overarching commitment to get you travelling more, experiencing more and meeting awesome new people - either in our Facebook community, the pebble pod or in real life, out there in the cities we're covering and our city guide is a great shortcut to finding your kind of people.
We like to say #pebblesmakeripples - each of you can be a pretty powerful pebble.
Throw into that our pretty great network of sustainable businesses, community groups and makers and crafters - many of which we've got to know through running the award-winning pebble magazine, and become friends with - and we've basically got the (green is the new) black book of everything you need to live, eat, travel and stay in a more ethical, more eco-conscious way.
Or more simply, we care about the planet, we know you do too - and we want to connect you to the projects and businesses that are doing good - whether it's in your hometown, on a work trip away or an urban adventure.
Share your experiences of using the pebble guides series.
Come say hi on Twitter or Instagram - we're @pebbleguides. Tag your posts with #letsgetlocal and we'll share the local love.
And don't forget, if you want to know what else is happening around the world, sign up to pebble magazine's weekly issue of stylish, sustainable living - in your inbox, with love, every Friday.